NEW MARKETS FOR SAMSUNG'S OLED PRODUCTION

Category: Light Insights
November 16, 2015

Samsung Display has a new strategy to add OLED displays to a range of home electrical and electronic appliances – like refrigerators – according to reports in the Korean media.

The reason for this decision according to Digitimes is the failure of the firm to increase yields from its large-area panel fabrication lines that it set up to make OLED TV screens. Failure to increase output has left Samsung’s OLED lines uncompetitive compared to those of local rival LG Display and the next generation of enhanced LCD units.

Under the revised plan, the experimental V1 OLED production line at Samsung’s A2 factory will switch towards making transparent screens for the home device segment. It is expected the first of these will be debuted next January at the Consumer Electronics Show (CES) 2016 in Las Vegas.

As reported by +Plastic Electronics in June 2015, Samsung has already investigated using its large-area OLEDs in dynamic in-store displays. The move into domestic appliances also aligns with the firm’s ongoing interest in evolving the Internet of Things for the home.

Digitimes notes that the consensus of opinion is that yields from Samsung’s lines will not have risen sufficiently to allow it to re-enter the home OLED TV market before 2017 at the earliest.

 

Via +Plastic Electronics

GALLERY PHOTO AND VIDEO


test