LEXUS SPORTS YOUR BPM

Category: Light Insights
October 18, 2015

To visual the heart pounding performance of the LEXUS ‘RC F’, the Japanese luxury maker set out to connect the driver to the car like never before. 

By developing a unique biometric paint that connects to drivers’ heart rate sensor, they could display the heartbeat on the car. This project help measure the output of both, the driver and the 5.0 L V8 car. It also showed the thrill a racecar driver gets going all out in the car. The LEXUS ‘RC F’ heartbeat project also displays the racing coupe’s aggressive wide stance that is punctuated by design elements, which include head turning LED headlamps, sharp hood vents, front cooling ducts, signature ‘F’ badging and a LEXUS spindle grille set low in the front.

Creating unexpected combination of innovative materials with new ways of data visualization will generate a completely new user experience and interaction like in this case, where the car might become a mood-sensing extension of your personality, in both its aesthetics and performance. 

Via designboom and fastcodesign.

GALLERY PHOTO AND VIDEO


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